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To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as from other parties. Because we respect your privacy, we have implemented procedures to ensure that your personal information is handled in a safe, secure, and responsible manner. We have posted this privacy policy in order to explain our information collection practices and the choices you have about the way information is collected and used. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Essential
Name
Description
Lifetime
CART
The association with your shopping cart.
1 Year
CATEGORY_INFO
Allows pages to be displayed more quickly.
1 Year
COMPARE
The items that you have in the Compare Products list.
1 Year
CUSTOMER
An encrypted version of your customer id.
1 Year
CUSTOMER_AUTH
An indicator if you are signed into the store.
1 Year
CUSTOMER_INFO
An encrypted version of the customer group you belong to.
1 Year
Marketing
Name
Description
Lifetime
CUSTOMER_SEGMENT_IDS
Stores your Customer Segment ID
1 Year
EXTERNAL_NO_CACHE
A flag that, indicates whether caching is on or off.
1 Year
FRONTEND
Your session ID on the server.
1 Year
GUEST-VIEW
Allows guests to edit their orders.
1 Year
LAST_CATEGORY
The last category you visited.
1 Year
LAST_PRODUCT
The last product you looked at.
1 Year
NEWMESSAGE
Indicates whether a new message has been received.
1 Year
NO_CACHE
Indicates whether it is allowed to use cache.
1 Year
PERSISTENT_SHOPPING_CART
A link to information about your cart and viewing history if you have asked the site.
1 Year
Google Analytics
Name
Description
Lifetime
RECENTLYCOMPARED
The items you recently compared.
1 Year
STF
Information on products you emailed to friends.
1 Year
STORE
The store view or language you have selected.
1 Year
USER_ALLOWED_SAVE_COOKIE
Indicates whether a customer authorized cookies.
1 Year
VIEWED_PRODUCT_IDS
The products that you recently looked at.
1 Year
WISHLIST
An encrypted list of products added to your wish list.
ASUS is a Taiwan-based, multinational computer hardware and consumer electronics company that was established in 1989. Dedicated to creating products for today’s and tomorrow’s smart life, ASUS is the world’s No. 1 motherboard and gaming brand as well as being involved with multiple other consumer products including sound cards, wireless cards, optical drives, graphics cards and peripherals.
ASUS is widely known worldwide, and recognised as one of the World’s Most Admired Companies, and Interbrand has ranked ASUS Taiwan’s most valuable international brand. The company has more than 17,000 employees, including a world-class R&D team. Driven by innovation and committed to quality, ASUS won tens of thousands of awards and earned approximately US$22.15 billion in revenue in 2025.
In 2006 Asus founded the Republic of Gamers (ROG) brand formed for the sole purpose of delivering the most innovative hardcore hardware for truly dedicated gamers.
Since then, the efforts of the ROG team have led to a constant flow of PC gaming technology that has become legendary among enthusiasts for its performance. ROG is more than just hardware, though – they take an active part in the global gaming community, helping develop the industry by sponsoring events such as PAX and Dreamhack. Worldwide media have recognized ROG as a leader in PC gaming and overclocking performance, with many of our products winning awards and gaining very positive feedback from hardware pros.
With this great response from gamers and the industry, ROG has all the resources it needs to keep working on enabling even better experiences – technology never sleeps, nor should the action!